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Challenge
A few years ago the people of Edge Creative Strategies were engaged to assist Christus Health in opening its St. Catherine Health & Wellness Center in Katy, west of Houston. Around the same time, we were selected to assist in the creation and opening of the Baylor Heart Clinic, operated in association with The Methodist Hospital in Houston. |
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Contributions
The Christus organization traces its beginnings to 1866, when devoted members of the Sisters of Charity of the Incarnate Word established a clinic in Galveston. Today Christus is among the nation’s largest and most advanced not-for-profit health-care systems and renowned for the compassion and concern it shows for patients and families. For Christus St. Catherine, we produced newspaper advertising, theater advertising, newspaper inserts, direct-mail Grand Opening invitations, staff-recruitment advertising and public-relations materials.
In support of Baylor, we named the new clinic, developed its graphic identifier along with all business and marketing materials, and conducted research among physicians to identify the strengths, weaknesses, opportunities and threats to the success of the clinic. We worked in tandem with public relations counselors to plan and produce “Matters of the Heart” (which happened to be the title we gave the clinic’s marketing brochure), which was a private preview of the new patient-care facilities for medical professionals and the local media. |
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Summing Up
We enjoy working for young businesses, as well as organizations in transition, because their attendant opportunities and problems are distinctive. We can always make a measurable difference for these clients. We positioned the hospital as a desirable alternative to older, more conventional facilities, and in that way helped advance a healing ministry begun 134 years earlier. We enjoyed working at the cutting edge of heart care, too, and particularly documenting the moving testimonies and photographing the unforgettable men and women whose lives have been transformed by cardiovascular caregivers. |
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