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Challenge
Real estate developers are rarely aggressive, creative marketers. We know of an exception. Granite Properties, the owner, manager and developer of commercial real estate in three major cities, gave Edge Creative Strategies opportunities to work in many areas of its corporate planning and marketing—all with an eye toward creating a distinctive culture and marketing its benefits. |
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Contributions
Meeting with Granite’s executive team, Edge’s principals facilitated extensive brand-development work, after which our staff created a great variety of materials for new-business cultivation. Some of our favorite creative collaborations are the direct mail pieces sent to commercial brokers over the past three years. |
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Summing Up
Projects for Granite have included extensive market research; branding; collateral marketing materials for the company, its buildings and services; and the direct mail we mentioned previously. According to the president of the company, our chief contribution has been derived from the thoughtfulness of our work, which has helped differentiate Granite from its competitors and equip it to achieve its business objectives. Also, we have a lot of fun. |
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The principals of Edge are simply the most creative people I have ever met. Just as important, they really sweat the strategy behind the purpose of the marketing to ensure their client’s goals are met. I would call what they do ‘cool, with a purpose’!”
Michael Dardick
President, Granite Properties |
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