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Challenge
Clarke American, the 2001 winner of the Malcolm Baldridge National Quality Award, has engaged Edge several times to assist the company in competing successfully for market share against the industry’s behemoth, Deluxe. |
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Contributions
Our contributions to Clarke American have taken a variety of forms. We have produced direct-mail lead-generation campaigns, created B-to-B advertising, supported sales incentive programs and conceived and designed trade show booths and sales materials for use by the company at major Bank Administration Institute conferences. |
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Summing Up
While Clarke American is certainly well established (founded in 1874) and highly regarded, the company battles formidable competitors. We like the challenge. Our most memorable home runs have been hit at the BAI retail conferences. The trade-show exhibits involve us in diverse marketing areas: strategy development; conceptual work; three-dimensional design; direct mail; print, video and computer-generated production; and even creative games and giveaways. |
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I’ve worked with Edge Creative on multiple projects over the last six years. When Edge takes on a project, they evaluate the situation, consider the objectives and return with creative strategies that accomplish more than I expected. They consistently provide me with creative that is fresh, clever, and intelligent. It’s so simple, yet effective, that I often ask myself “Why didn’t I think of that?”
Melissa Baird
Senior Communications Specialist,
Clarke American |
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