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Overview
In the past year, we’ve been privileged to do work for all three Houston-area members of the CHRISTUS Health organization: CHRISTUS St. Joseph Hospital, CHRISTUS St. John Hospital and CHRISTUS St. Catherine Hospital. Some of our energy has been directed to the repositioning of distinguished hospitals in their competitive marketplaces. We have also taken on more tactical assignments, such as the opening of Houston’s newest emergency care center. The ER program and a variety of other advertising projects are shown here. |
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CHRISTUS St. John Repositioning
Our work for CHRISTUS St. John includes the development of three newspaper ads intended to broaden perceptions of the hospital, along with a fourth used in recruitment. For these ads we used specific services to exemplify the sophistication of the hospital’s facilities and services. |
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Emergency Care
Our initial project for CHRISTUS St. Joseph focused on the opening in 2003 of its new, state-of-the-art emergency care center. The previous ER had been devastated by floodwaters when a tropical storm dumped 36 inches of water on Houston in 2001. As a theme, we selected “We’re Here. We’re Ready.” Print, outdoor and direct-mail advertising were used. |
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Working Wonders
Our most popular Gold Addy winner in 2004 was an outdoor board for CHRISTUS St. Joseph. By design, the board underscores the hospital’s position as the city’s leader in faith-based medical care, while inciting appreciation for the advanced medicine practiced at CHRISTUS St. Joseph. |
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Founded By Sisters
For the opening of CHRISTUS St. Catherine, we produced one of our favorite print ads. Its design laid the groundwork for future magazine advertising for CHRISTUS St. Joseph, downtown. Two magazine ads are shown here. |
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The people at Edge listen well, work smart and show boundless creativity in problem solving. In an increasingly crowded and competitive market, they are my secret weapon.”
India Chumney-Hancock
Director of Marketing and Public Relations,
CHRISTUS Health/Gulf Coast |
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