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Challenge
Assist a young company, formed out of a divestiture and several mergers, to shape its future as an enterprise. |
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Contributions
Edge guided the management of Industrial Welding and Equipment Co. (IWECO) in the adoption of a new corporate name and graphic identity; the articulation of a vision, mission and business principles; the branding of a quality assurance program; and the development and use of a broad array of marketing resources.
Work for Aeriform has also included strategic consultation; architectural signage; vehicle and uniform graphics; collateral sales literature for the company and its operating divisions; direct-mail promotions, speechwriting and public relations assistance. |
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Summing Up
A decade ago our group at Edge was engaged by IWECO to assist in creating a new future for the company. With aggressive, visionary leadership and the new name of Aeriform, the company has more than doubled its size and now ranks among the largest independent distributors of industrial gases in the United States. |
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From our company name and logo to our mission, vision and core competencies, Edge has led us through the important elements of our values and image. Printed materials, Web site design and marketing programs have been well done, timely and effective. These guys have been our most important marketing partner.”
Michael R. Logan
President, Aeriform Corporation |
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