http://www.edgetexas.com/index.php/blog/c/blog/ News from Edge Creative Strategies and insights about nonprofit and forprofit marketing communication. en sbarnhill@edgetexas.com Copyright 2010 2010-08-19T22:18:15+00:00 http://www.edgetexas.com//site_globals/images/logo-rss.jpg http://www.edgetexas.com/index.php/blog/c/blog/ News from Edge Creative Strategies and insights about nonprofit and forprofit marketing communication. 144 144 http://www.edgetexas.com/index.php/blog/entry/lets-chat-about-social-media/ http://www.edgetexas.com/index.php/blog/entry/lets-chat-about-social-media/#When:22:18:15Z Seems to me that, in the nonprofit sphere, everyone is writing about social media and their power to build brands and community. Frankly, while we get involved in varied social-media (techie, sexy, costly, mysterious) projects, we keep coming back to the fundamentals of good marketing at Edge. 
A fabulous article appeared yesterday on the topic of social media, and I want to share it. Hope you enjoy. And I’d love to hear your responses. Marketing, Nonprofit 2010-08-19T22:18:15+00:00 http://www.edgetexas.com/index.php/blog/entry/small-change-a-short-unassuming-book-about-a-big-important-idea/ http://www.edgetexas.com/index.php/blog/entry/small-change-a-short-unassuming-book-about-a-big-important-idea/#When:19:32:44Z In our newsletter and on our blog I have in the past recommended that all our friends read Uncharitable, by Dan Pallotta. I’ve called the book revolutionary and have taught from its pages in the advanced Rice/AFP course, “The Art of Fundraising.” 
Now I advocate that you read the counterargument, in a much smaller volume entitled, Small Change: Why Business Won’t Save the World, by Michael Edwards. Fundraising, Marketing, Nonprofit 2010-06-22T19:32:44+00:00 http://www.edgetexas.com/index.php/blog/entry/edge-completes-uttyler-constituent-research-project/ http://www.edgetexas.com/index.php/blog/entry/edge-completes-uttyler-constituent-research-project/#When:19:28:17Z In mid-June Edge had the pleasure of delivering an illuminating array of research findings and marketing recommendations to the president and other leaders at the University of Texas at Tyler, who are planning creatively for their young school’s future. Marketing 2010-06-17T19:28:17+00:00 http://www.edgetexas.com/index.php/blog/entry/mln-unveils-a-new-degree-of-excellence/ http://www.edgetexas.com/index.php/blog/entry/mln-unveils-a-new-degree-of-excellence/#When:19:22:29Z Ranking among the Southwest’s leading full-line mechanical contractors, MLN Company proudly celebrated its 20th anniversary in 2008. In commemoration of this milestone, MLN called upon Edge for a rejuvenation of the company’s graphic identity, website and marketing communications. Marketing 2010-06-10T19:22:29+00:00 http://www.edgetexas.com/index.php/blog/entry/your-pocket-change-can-save-houston-lives/ http://www.edgetexas.com/index.php/blog/entry/your-pocket-change-can-save-houston-lives/#When:19:30:26Z CHRISTUS Foundation for HealthCare, a longtime Edge client, recently launched the Change for Change online donation program. Contributors to Change for Change can make small recurring donations that benefit those in need of healthcare throughout Houston and surrounding areas. Fundraising, Marketing, Nonprofit 2010-05-18T19:30:26+00:00 http://www.edgetexas.com/index.php/blog/entry/edge-builds-a-firm-foundation-with-e.e.-reed/ http://www.edgetexas.com/index.php/blog/entry/edge-builds-a-firm-foundation-with-e.e.-reed/#When:22:34:50Z With a company history backed by nearly 50 years of shaping Houston’s cityscape, E. E. Reed Construction is among our region’s most respected, reliable and recognized general contractors. This May,  E.E. Reed’s Houston headquarters engaged Edge Creative to oversee a number of marketing projects. Marketing 2010-05-14T22:34:50+00:00 http://www.edgetexas.com/index.php/blog/entry/hcha-publishes-snapshots-of-harris-county-health/ http://www.edgetexas.com/index.php/blog/entry/hcha-publishes-snapshots-of-harris-county-health/#When:19:19:06Z Edge just completed design, copywriting and production work for the 2009 Annual Report for the Harris County Healthcare Alliance. HCHA is a nonprofit corporation formed in 2006 to serve as a catalyst for improving the healthcare system of Houston and Harris County. Marketing, Nonprofit 2010-05-11T19:19:06+00:00 http://www.edgetexas.com/index.php/blog/entry/hot-off-the-presses-tsu-annual-report-update/ http://www.edgetexas.com/index.php/blog/entry/hot-off-the-presses-tsu-annual-report-update/#When:19:14:53Z In our previous newsletter, you read that Edge had recently completed design of the 2009 Texas Southern University Annual Report. Since that time, the annual report has been printed and arrived in the hands of hundreds throughout the TSU community. We’re proud to say that response has been overwhelmingly exceptional. Marketing 2010-05-03T19:14:53+00:00 http://www.edgetexas.com/index.php/blog/entry/pesa-website-and-annual-report-blend-tradition-functionality-and-fun/ http://www.edgetexas.com/index.php/blog/entry/pesa-website-and-annual-report-blend-tradition-functionality-and-fun/#When:19:18:27Z Edge Creative Strategies and the Petroleum Equipment Suppliers Association (PESA) recently launched PESA.org, the new online home of a thriving professional organization and business resource with more than 75 years of colorful history. Marketing 2010-04-23T19:18:27+00:00 http://www.edgetexas.com/index.php/blog/entry/how-important-is-an-organizations-symbol/ http://www.edgetexas.com/index.php/blog/entry/how-important-is-an-organizations-symbol/#When:00:23:36Z When a powerful story and indelible image are connected to a person, cause, product or organization, anything can happen. Marketing 2010-03-18T00:23:36+00:00