http://www.edgetexas.com/index.php/blog/c/blog/ News from Edge Creative Strategies and insights about nonprofit and forprofit marketing communication. en fmoore@edgetexas.com Copyright 2011 2011-02-22T16:54:16+00:00 http://www.edgetexas.com//site_globals/images/logo-rss.jpg http://www.edgetexas.com/index.php/blog/c/blog/ News from Edge Creative Strategies and insights about nonprofit and forprofit marketing communication. 144 144 http://www.edgetexas.com/index.php/blog/entry/true-lies/ http://www.edgetexas.com/index.php/blog/entry/true-lies/#When:16:54:16Z Along with my well-versed-in-digital colleague, Caesar Vielmas of blu27.com, I was privileged to represent Edge Creative Strategies this morning at Philanthropy & Houston’s monthly breakfast at the Downtown Club. Our assignment: discuss digital communications for nonprofit organizations. Marketing, Nonprofit, What’s Up at Edge? 2011-02-22T16:54:16+00:00 http://www.edgetexas.com/index.php/blog/entry/you-can-trust-me/ http://www.edgetexas.com/index.php/blog/entry/you-can-trust-me/#When:14:54:27Z The Showcase of Fundraising Innovation and Inspiration, or SOFII, a terrific resource for fundraisers, recently published an analysis of a letter sent to Oxfam Ireland by one of its donors. Twice in his letter the donor refers explicitly to the trust he or she places in Oxfam. However, as the letter also clearly indicates this trust has been earned. Fundraising, Marketing, Nonprofit 2011-01-14T14:54:27+00:00 http://www.edgetexas.com/index.php/blog/entry/online-donation-made-easy/ http://www.edgetexas.com/index.php/blog/entry/online-donation-made-easy/#When:18:13:09Z The ability to accept donations online has become an essential component of virtually every nonprofit organization’s web-marketing strategy. Donations are the oxygen that enriches an NPO’s lifeblood, and these days, donors expect to be able to contribute online. At Edge, we’ve begun to recommend one online donation system above others – Acceptiva, a provider that works only with nonprofit organizations. Marketing, Nonprofit 2010-10-07T18:13:09+00:00 http://www.edgetexas.com/index.php/blog/entry/check-out-google-grants-and-facebook-causes/ http://www.edgetexas.com/index.php/blog/entry/check-out-google-grants-and-facebook-causes/#When:18:18:02Z In case you hadn't heard, nonprofit organizations can benefit from two online services that harness the immense power and reach of Google and Facebook. Marketing 2010-10-05T18:18:02+00:00 http://www.edgetexas.com/index.php/blog/entry/lets-chat-about-social-media/ http://www.edgetexas.com/index.php/blog/entry/lets-chat-about-social-media/#When:22:18:15Z Seems to me that, in the nonprofit sphere, everyone is writing about social media and their power to build brands and community. Frankly, while we get involved in varied social-media (techie, sexy, costly, mysterious) projects, we keep coming back to the fundamentals of good marketing at Edge. 
A fabulous article appeared yesterday on the topic of social media, and I want to share it. Hope you enjoy. And I’d love to hear your responses. Marketing, Nonprofit 2010-08-19T22:18:15+00:00 http://www.edgetexas.com/index.php/blog/entry/small-change-a-short-unassuming-book-about-a-big-important-idea/ http://www.edgetexas.com/index.php/blog/entry/small-change-a-short-unassuming-book-about-a-big-important-idea/#When:19:32:44Z In our newsletter and on our blog I have in the past recommended that all our friends read Uncharitable, by Dan Pallotta. I’ve called the book revolutionary and have taught from its pages in the advanced Rice/AFP course, “The Art of Fundraising.” 
Now I advocate that you read the counterargument, in a much smaller volume entitled, Small Change: Why Business Won’t Save the World, by Michael Edwards. Fundraising, Marketing, Nonprofit 2010-06-22T19:32:44+00:00 http://www.edgetexas.com/index.php/blog/entry/edge-completes-uttyler-constituent-research-project/ http://www.edgetexas.com/index.php/blog/entry/edge-completes-uttyler-constituent-research-project/#When:19:28:17Z In mid-June Edge had the pleasure of delivering an illuminating array of research findings and marketing recommendations to the president and other leaders at the University of Texas at Tyler, who are planning creatively for their young school’s future. Marketing 2010-06-17T19:28:17+00:00 http://www.edgetexas.com/index.php/blog/entry/mln-unveils-a-new-degree-of-excellence/ http://www.edgetexas.com/index.php/blog/entry/mln-unveils-a-new-degree-of-excellence/#When:19:22:29Z Ranking among the Southwest’s leading full-line mechanical contractors, MLN Company proudly celebrated its 20th anniversary in 2008. In commemoration of this milestone, MLN called upon Edge for a rejuvenation of the company’s graphic identity, website and marketing communications. Marketing 2010-06-10T19:22:29+00:00 http://www.edgetexas.com/index.php/blog/entry/your-pocket-change-can-save-houston-lives/ http://www.edgetexas.com/index.php/blog/entry/your-pocket-change-can-save-houston-lives/#When:19:30:26Z CHRISTUS Foundation for HealthCare, a longtime Edge client, recently launched the Change for Change online donation program. Contributors to Change for Change can make small recurring donations that benefit those in need of healthcare throughout Houston and surrounding areas. Fundraising, Marketing, Nonprofit 2010-05-18T19:30:26+00:00 http://www.edgetexas.com/index.php/blog/entry/edge-builds-a-firm-foundation-with-e.e.-reed/ http://www.edgetexas.com/index.php/blog/entry/edge-builds-a-firm-foundation-with-e.e.-reed/#When:22:34:50Z With a company history backed by nearly 50 years of shaping Houston’s cityscape, E. E. Reed Construction is among our region’s most respected, reliable and recognized general contractors. This May,  E.E. Reed’s Houston headquarters engaged Edge Creative to oversee a number of marketing projects. Marketing 2010-05-14T22:34:50+00:00