Case Study
Texas A&M Foundation
Challenge
Edge was engaged to assist the Texas A&M Foundation in establishing a strong image that would enhance its success in raising major gifts and endowments to support the university.
On behalf of the foundation we developed the positioning line “The Foundation that Supports the Spirit,” have created advertising of four distinct types, produced direct mail solicitations, written text for financial reports and editorial use, and produced a large, information-packed Web site, “Giving to A&M,” made possible by the collaboration of three fund-raising entities associated with Texas A&M.
Opportunity
Fundraising at Texas A&M is highly successful; we play only a modest role. However, two of our advertising campaigns have been particularly productive, and that gratifies us very much. Our work for the foundation has also led to engagements for the College of Veterinary Medicine and the Texas Forest Service, as well as for the university’s “Vision 2020: Creating a Culture of Excellence” initiative and its current “One Spirit – One Vision” capital campaign.
Print Advertising
Texas A&M University
Follow/Like Us
