Case Study
IntegraPark
Challenge
Across the U.S. and Canada, parking professionals rely on IntegraPark systems to provide the information, audit trails and integrations they need to manage revenues and control costs. The company's software, made exclusively for the parking industry, is truly groundbreaking. But the leaders of the company felt its existing advertising and promotional materials did not live up to IntegraPark's high product standards.
Opportunity
The founders of IntegraPark called upon Edge to help launch a refreshed image campaign that stressed a pioneering position within the parking industry. Via trade publications, through direct mail, at tradeshows and within new sales literature, IntegraPark displayed its know-how, expereince and industry-specific expertise. The company has benefited from boosted sales; as well as a renewed, resonant buzz surrounding its product offerings and revenue-building technology savvy.
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IntegraPark
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