Case Study
Houston Symphony 2003-05 Seasons
Challenge
In March 2003, the Houston Symphony requested that Edge assist in the creation and implementation of advertising for its current and future performance seasons. The assignment was complicated by shortages of time and budget and by public confusion about labor unrest and financial shortfalls reported in the news media. We felt honored to step into the breach.
Opportunity
Edge assisted in developing messages to offset imperfect news reporting, while also designing materials to inform and enlarge audiences for the orchestra’s classical, pops and family concert series. Promotions for the 2003-04 season, themed “Expressions of a New Spirit,” employed new design and communication strategies for print, broadcast, direct mail and the Web. We had the special pleasure of creating a theme and mark for the symphony's upcoming capital campaign, an award-winning poster series, and graphic identities for the symphony’s 90th Anniversary year and new “InterAct!” series. For the 2004-05 season, we designed and produced new season subscription brochures built around the theme “Experience Symphony!”
Radio
Houston Symphony
ExxonMobil Pops Season :60
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