Challenge

Edge has been privileged to do work for all  Houston-area members of the CHRISTUS Health organization: CHRISTUS St. Joseph Hospital, CHRISTUS St. John Hospital and CHRISTUS St. Catherine Hospital and the CHRISTUS Foundation for Healthcare. Some of our energy has been directed to the repositioning of distinguished hospitals in their competitive marketplaces. We have also taken on more tactical assignments, such as the opening of Houston’s newest emergency care center. The ER program and a variety of other advertising projects are shown here.

Opportunity

CHRISTUS St. John Repositioning
Our work for CHRISTUS St. John includes the development of three newspaper ads intended to broaden perceptions of the hospital, along with a fourth used in recruitment.

Emergency Care
Our initial project for CHRISTUS St. Joseph focused on the opening in 2003 of its new, state-of-the-art emergency care center.

Working Wonders
Our most popular Gold Addy winner in 2004 was an outdoor board for CHRISTUS St. Joseph. By design, the board underscores the hospital’s position as the city’s leader in faith-based medical care.

Founded By Sisters
For the opening of CHRISTUS St. Catherine, we produced one of our favorite print ads. Its design laid the groundwork for future magazine advertising for CHRISTUS St. Joseph, downtown.