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January 2011
Jan 14
2011
You Can Trust Me
The Showcase of Fundraising Innovation and Inspiration, or SOFII, a terrific resource for fundraisers, recently published an analysis of a letter sent to Oxfam Ireland by one of its donors. Twice in his letter the donor refers explicitly to the trust he or she places in Oxfam. However, as the letter also clearly indicates this trust has been earned.
January 14, 2011 | By Steve Barnhill | In Fundraising, Marketing, Nonprofit | Comments (2)
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