True Lies About Digital Communications

Dubbed True Lies: An honest approach to making the web, social and mobile media work for you, our presentation's premise is that anyone can simplify and streamline the thinking and tasks that are typically associated with digital communications.

The message boils down to this – any organization can effectively “go digital” if it focuses on some basic marketing tactics, stresses quality over quantity, and is willing to embrace trial-and-error.

Caesar and I also sought to debunk some common assumptions and fears associated with digital communications, while we described some practical (often free) online tools and donation modules that can make the job easier for any nonprofit.

The breakfast began with a Charity Spotlight on The Society for Heart Attack Prevention and Eradication (SHAPE), as presented by the organization's Executive Director, Jay Donella.

Edge Creative Strategies and blu27.com would like to thank Philanthropy & Houston, those in attendance, and most especially the organization's gracious headmaster – Max A. Cameau, CAP®, of Merrill Lynch – for this opportunity. We look forward to more encounters in the future.

Philanthropy & Houston is a monthly colloquium for Houston charities, sponsored by the Charity Committee and Downtown Club.

Download or view our presentation slides.