PESA Website and Annual Report Blend Tradition, Functionality and Fun

Edge Creative Strategies and the Petroleum Equipment Suppliers Association (PESA) recently launched PESA.org, the new online home of a thriving professional organization and business resource with more than 75 years of colorful history.

PESA encompasses a variety of companies that serve the petroleum industry. Today nearly 200 member firms are active in the association.

PESA’s Michael Perini and Chris Evans welcomed a hands-on opportunity to manage site content via the site’s user-friendly ExpressionEngine content management system. The site’s launch was announced via a whimsical direct-mail campaign that combined vintage PESA imagery with tongue-in-cheek commentary.

The PESA 2009 Annual Report was also unveiled in April to equally positive reviews. Designed by Edge creative director, Don Goodell, its playful graphic theme is built around business cards that represent PESA member companies.