In mid-June Edge had the pleasure of delivering an illuminating array of research findings and marketing recommendations to the president and other leaders at the University of Texas at Tyler, who are planning creatively for their young school’s future.
This engagement had Edge using both qualitative (interviews) and quantitative (Web-based) research techniques in gathering information from prospective students, current students, alumni, faculty, staff, high-school counselors, and students who, though accepted by UT Tyler, chose to enroll elsewhere.
Our staff at Edge – none of whom knew of UT Tyler before accepting this engagement – enjoyed learning about this extraordinary school this spring and look forward to hearing many great things about it in the years ahead.
Edge’s Shuchi Sharma and Steve Barnhill were assisted in this project by Clare Mawson, of Gelb Consulting Group. We were led in our efforts by Gregg Lassen, vice president of business affairs and CFO of UT Tyler, and by Beverley Golden, the university’s director of news and information.
A university of 6,100 students, UT Tyler was founded in 1971 as Tyler State College and renamed Texas Eastern University four years later. The school joined the University of Texas System in 1979. Since 1998, UT Tyler has been educating students from the freshman level through graduate and postgraduate levels.
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