October 05, 2010 | By Frank Moore | In Marketing
Google Grants Has Your Back
A quick “heads up” for any NPOs that might not already know – Google Grants allows qualifying charitable organizations to receive free in-kind Google AdWords advertising. AdWords pay-per-click ads are the “sponsored links” that appear on the right sidebar of the Google page with search results. For-profit businesses pay for such placement, but as an NPO, your AdWords budget could be covered by Google Grants if your organization qualifies.
Check Out Facebook Causes
If you haven’t already explored Facebook Causes, this could be your NPO’s ideal entry point into the social media realm. Through the Causes network your NPO can attract and inspire new contributors and champions. If your NPO is already on Facebook, Causes can help bolster donations and exposure to your efforts.
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