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Feb 22
2011
True Lies About Digital Communications
Along with my well-versed-in-digital colleague, Caesar Vielmas of blu27.com, I was privileged to represent Edge Creative Strategies this morning at Philanthropy & Houston’s monthly breakfast at the Downtown Club. Our assignment: discuss digital communications for nonprofit organizations.
February 22, 2011 | By Frank Moore | In Marketing, Nonprofit, What’s Up at Edge? | Comments (0)
Jan 14
2011
You Can Trust Me
The Showcase of Fundraising Innovation and Inspiration, or SOFII, a terrific resource for fundraisers, recently published an analysis of a letter sent to Oxfam Ireland by one of its donors. Twice in his letter the donor refers explicitly to the trust he or she places in Oxfam. However, as the letter also clearly indicates this trust has been earned.
January 14, 2011 | By Steve Barnhill | In Fundraising, Marketing, Nonprofit | Comments (2)
Oct 7
2010
Online Donation Made Easy
The ability to accept donations online has become an essential component of virtually every nonprofit organization’s web-marketing strategy. Donations are the oxygen that enriches an NPO’s lifeblood, and these days, donors expect to be able to contribute online. At Edge, we’ve begun to recommend one online donation system above others – Acceptiva, a provider that works only with nonprofit organizations.
Aug 19
2010
Let’s Chat About Social Media.
Seems to me that, in the nonprofit sphere, everyone is writing about social media and their power to build brands and community. Frankly, while we get involved in varied social-media (techie, sexy, costly, mysterious) projects, we keep coming back to the fundamentals of good marketing at Edge. A fabulous article appeared yesterday on the topic of social media, and I want to share it. Hope you enjoy. And I’d love to hear your responses.
August 19, 2010 | By Steve Barnhill | In Marketing, Nonprofit | Comments (1)
Jun 22
2010
Small Change: A Short, Unassuming Book about a Big, Important Idea
In our newsletter and on our blog I have in the past recommended that all our friends read Uncharitable, by Dan Pallotta. I’ve called the book revolutionary and have taught from its pages in the advanced Rice/AFP course, “The Art of Fundraising.” Now I advocate that you read the counterargument, in a much smaller volume entitled, Small Change: Why Business Won’t Save the World, by Michael Edwards.
June 22, 2010 | By Steve Barnhill | In Fundraising, Marketing, Nonprofit | Comments (0)
May 18
2010
Brother, Can You Spare Me a Dime?
CHRISTUS Foundation for HealthCare, a longtime Edge client, recently launched the Change for Change online donation program. Contributors to Change for Change can make small recurring donations that benefit those in need of healthcare throughout Houston and surrounding areas.
May 18, 2010 | By Steve Barnhill | In Fundraising, Marketing, Nonprofit | Comments (0)
May 11
2010
HCHA Publishes Snapshots of Harris County Health
Edge just completed design, copywriting and production work for the 2009 Annual Report for the Harris County Healthcare Alliance. HCHA is a nonprofit corporation formed in 2006 to serve as a catalyst for improving the healthcare system of Houston and Harris County.
May 11, 2010 | By Steve Barnhill | In Marketing, Nonprofit | Comments (0)
Feb 26
2010
CHRISTUS Foundation for HealthCare Opens New Midtown Clinic
February 6, 2010 was a glorious day; and the crisp breezes, bright sunshine and high blue sky were only the beginning. It was on this Saturday that CHRISTUS Foundation for HealthCare welcomed hundreds to the Grand Opening of the new W.T. and Louise J. Moran Health Center/John S. Dunn Building, located in Midtown Houston.
February 26, 2010 | By Steve Barnhill | In Marketing, Nonprofit | Comments (0)
Feb 26
2010
Who Wants to Be a Partner? 25 First Moves for Nonprofits
If the thought of collaborating has appeal for you, but you don’t know how to start, here are 25 suggestions by Karen Eber Davis lifted from Texas Nonprofits’ e-newsletter of February 22nd.
February 26, 2010 | By Steve Barnhill | In Marketing, Nonprofit | Comments (0)
Feb 19
2010
Why Don’t We Collaborate?
One of the issues that always faces us in philanthropic activities is that of collaboration. My question about this is, Why do our organizations resist collaborating?
February 19, 2010 | By Steve Barnhill | In Marketing, Nonprofit | Comments (0)
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