During 2007, the need to strengthen the River Oaks Baptist School Endowment Fund was identified as a priority during the School’s periodic strategic planning process.
To accomplish this goal, River Oaks Baptist School launched an Endowment Campaign honoring Nancy Heath Hightower, Ed.D., R.O.B.S's visionary Head of School, who retired in 2012. The campaign's marketing theme – “for children forever” – and associated communication materials were conceived and produced by Edge Creative Strategies.
With the support of Texas Children’s Cancer Center, generous donors and a truly visionary founder, The Children’s Grand Adventure invites youngsters who have recovered from cancer to take part in a ten-day journey to Yellowstone and Grand Teton National Parks.
Gene Reed established E.E. Reed Construction in 1977, and in the 35 year’s since, the company has grown to become one of our region’s premier general contractors. In March of 2012, the company celebrated its achievements, and named Mark Reed, Gene’s son, new company president.
Armand Bayou Nature Center, located in Pasadena, Texas, is the largest urban wilderness preserve in the United States. This May, working alongside Terri DiRaddo, Edge helped the Bayou celebrate its annual “Back to the Bayou” gala with a wild printed invitation and gala program.
Interfaith CarePartners is a longstanding educational, nonprofit organization serving congregations, businesses and individuals. It equips congregations to reach out and serve weakened and vulnerable people in ways that enhance their own lives. Recently, Edge assisted Interfaith CarePartners with a complete relaunch of its website.
This February, Edge Creative Strategies received three Gold Addys, one Silver Addy and four Citations of Excellence from the American Advertising Federation. Awarded annually at the “Addy” Show, these awards signify excellence in advertising, communication and design.
Susan Buddeke’s career spans forty years in the advertising and broadcasting business, where she most recently held the position of Vice-President of Marketing with ABC-13 in Houston, an ABC-owned television station. Here at Edge, Susan will lead account service, media and new business efforts.
Along with my well-versed-in-digital colleague, Caesar Vielmas of blu27.com, I was privileged to represent Edge Creative Strategies this morning at Philanthropy & Houston’s monthly breakfast at the Downtown Club. Our assignment: discuss digital communications for nonprofit organizations.
The Showcase of Fundraising Innovation and Inspiration, or SOFII, a terrific resource for fundraisers, recently published an analysis of a letter sent to Oxfam Ireland by one of its donors. Twice in his letter the donor refers explicitly to the trust he or she places in Oxfam. However, as the letter also clearly indicates this trust has been earned.
The ability to accept donations online has become an essential component of virtually every nonprofit organization’s web-marketing strategy. Donations are the oxygen that enriches an NPO’s lifeblood, and these days, donors expect to be able to contribute online. At Edge, we’ve begun to recommend one online donation system above others – Acceptiva, a provider that works only with nonprofit organizations.