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Most recent entries
- Let’s Chat About Social Media.
- Small Change: A Short, Unassuming Book about a Big, Important Idea
- Edge Completes UT–Tyler Constituent Research Project
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Recent Entries
Aug 19
2010
Let’s Chat About Social Media.
Seems to me that, in the nonprofit sphere, everyone is writing about social media and their power to build brands and community. Frankly, while we get involved in varied social-media (techie, sexy, costly, mysterious) projects, we keep coming back to the fundamentals of good marketing at Edge. A fabulous article appeared yesterday on the topic of social media, and I want to share it. Hope you enjoy. And I’d love to hear your responses.
August 19, 2010 | By Steve Barnhill | In Marketing, Nonprofit | Comments (0)
Jun 22
2010
Small Change: A Short, Unassuming Book about a Big, Important Idea
In our newsletter and on our blog I have in the past recommended that all our friends read Uncharitable, by Dan Pallotta. I’ve called the book revolutionary and have taught from its pages in the advanced Rice/AFP course, “The Art of Fundraising.” Now I advocate that you read the counterargument, in a much smaller volume entitled, Small Change: Why Business Won’t Save the World, by Michael Edwards.
June 22, 2010 | By Steve Barnhill | In Fundraising, Marketing, Nonprofit | Comments (0)
Jun 17
2010
Edge Completes UT–Tyler Constituent Research Project
In mid-June Edge had the pleasure of delivering an illuminating array of research findings and marketing recommendations to the president and other leaders at the University of Texas at Tyler, who are planning creatively for their young school’s future.
June 17, 2010 | By Steve Barnhill | In Marketing | Comments (0)
Jun 10
2010
MLN Unveils a New Degree of Excellence
Ranking among the Southwest’s leading full-line mechanical contractors, MLN Company proudly celebrated its 20th anniversary in 2008. In commemoration of this milestone, MLN called upon Edge for a rejuvenation of the company’s graphic identity, website and marketing communications.
June 10, 2010 | By Steve Barnhill | In Marketing | Comments (0)
May 18
2010
Brother, Can You Spare Me a Dime?
CHRISTUS Foundation for HealthCare, a longtime Edge client, recently launched the Change for Change online donation program. Contributors to Change for Change can make small recurring donations that benefit those in need of healthcare throughout Houston and surrounding areas.
May 18, 2010 | By Steve Barnhill | In Fundraising, Marketing, Nonprofit | Comments (0)
May 14
2010
Edge Builds a Firm Foundation With E.E. Reed
With a company history backed by nearly 50 years of shaping Houston’s cityscape, E. E. Reed Construction is among our region’s most respected, reliable and recognized general contractors. This May, E.E. Reed’s Houston headquarters engaged Edge Creative to oversee a number of marketing projects.
May 14, 2010 | By Steve Barnhill | In Marketing | Comments (0)
May 11
2010
HCHA Publishes Snapshots of Harris County Health
Edge just completed design, copywriting and production work for the 2009 Annual Report for the Harris County Healthcare Alliance. HCHA is a nonprofit corporation formed in 2006 to serve as a catalyst for improving the healthcare system of Houston and Harris County.
May 11, 2010 | By Steve Barnhill | In Marketing, Nonprofit | Comments (0)
May 3
2010
Hot Off the Presses: The Legacies of Texas Southern
In our previous newsletter, you read that Edge had recently completed design of the 2009 Texas Southern University Annual Report. Since that time, the annual report has been printed and arrived in the hands of hundreds throughout the TSU community. We’re proud to say that response has been overwhelmingly exceptional.
May 03, 2010 | By Steve Barnhill | In Marketing | Comments (0)
Apr 23
2010
PESA Website and Annual Report Blend Tradition, Functionality and Fun
Edge Creative Strategies and the Petroleum Equipment Suppliers Association (PESA) recently launched PESA.org, the new online home of a thriving professional organization and business resource with more than 75 years of colorful history.
April 23, 2010 | By Steve Barnhill | In Marketing | Comments (0)
Mar 17
2010
How Important Is An Organization’s Symbol?
When a powerful story and indelible image are connected to a person, cause, product or organization, anything can happen.
March 17, 2010 | By Steve Barnhill | In Marketing | Comments (0)